Christmas Season's Sale Boosting Marketing Ideas

Christmas bells are ringing and businesses are taking full advantage of this festive season. Yet many businesses fail to increase their sales. This is because of their ineffective marketing and sales planning. To help you with this, we have come up with a few marketing tips to boost your sales this year.

Christmas Season's Sale Boosting Marketing Ideas

Christmas bells are ringing and businesses are taking full advantage of this festive season. Yet many businesses fail to increase their sales. This is because of their ineffective marketing and sales planning. To help you with this, we have come up with a few marketing tips to boost your sales this year.

Effective Marketing Tips for Christmas

These tips are simple yet effective. With a little effort, you can ensure a substantial business this Christmas.

  • Give a Christmas Look to Your Business

During this festive season, by decorating your shop and website with a Christmas theme, you can attract many customers. Decorate your shop using Christmas ornaments. It gives energy and brings excitement to shoppers.

Your website is your online shop, decorate it with colors and images. When shoppers visit online stores, they look for festive campaigns. This Christmas look will immediately grab their attention. Add a Christmas timer on your website to customize the Christmas theme.

  • Buy in Bulk

Almost every wholesaler offers special discounts and promotions during the Christmas season. Buy wholesale products in bulk to save money. This increases your profit margin. Seize the opportunity to replenish your stock at the lowest rates for the post-Christmas period as well.

Try to avail of whatever promotions and offers your wholesaler announced on Christmas to get a good business deal.

  • Pre - Christmas Sales

Another way to increase your sale is by offering promo codes and discounts to your customers. Many shoppers will visit your store first time while exploring the market. Offer a first-time discount to retain them.

You can offer a coupon or promo code on the products displayed on your website. This idea will not only generate sales leads, but also increase the traffic for your business.

  • Time-limited Offers

Always create a sense of urgency in your customers by providing them with time-restricted offers. In case you are offering 25% off on your products, do not make it the entire month's sale for them. Put a timer to instigate their urge. Make it a 72 or 112-hour offer. This is the easiest way to use their panic purchase traits in your favor.

  • Recommend Gifts Ideas Based on Your Product Type

Christmas is the gift exchanging time. Even the kids wait for the entire year to get their presents from Santa Claus. By recommending gifts' ideas based on your product type will attract your customers. You can advise them as per age, gender, and material.

For instance, you are an accessory business you can offer different accessories for different people. For girls, it can be colorful necklaces and for boys, you can suggest belts.

  • Cold Calling and Email Marketing

Cold calling and email marketing lead to new opportunities for your business. Many businesses use these tools to reach their target audience.

According to a survey by ResearchGate, approximately 42% of shoppers said they respond to cold calls and emails. They stated that they dislike walking in the market on snowy evenings, so they rely on these Tele sales marketers.

  • Use Online Wholesale Marketplace

Your presence on an online wholesale marketplace like SeeBiz, Amazon and Alibaba, etc improves your sales. Many online wholesale markets allow their users to use their platform at no charge. During Christmas, many online markets offer special discounts to their new users to use their premium features like inventory management system. Some of populor inventory managemnet systems are SeeBiz Inventory, Amazon Inventory.

Thousands of wholesalers and customers are available on these platforms. As a retailer, you can find wholesale products and your customers under the same roof. 

  • Free Shipping and Gift Wrapping

You can offer free shipping to your customers. Even if delivery is not included in your regular services, you can opt for free delivery for a limited time during Christmas. Many customers buy gifts for their business and personal circle.

By offering gift wrapping and free delivery to them, you can increase your sales. Many customers tend to buy from the stores from where they can deliver gifts directly to receivers without getting into parcel hassle.

  • Use Digital Platforms

During the Christmas period, digital and social media platforms usually convert to online markets. People search for their desired products on these platforms. You can use digital platforms to exhibit your items. These platforms allow you to promote your business with minimal charges.

  • Send Cards & Ecards to Your Customers

Many businesses send Christmas cards to greet their customers. You can either send cards or contact them online through Ecards to save your money. Either way, this the easiest way to remind your customers, you are a loyal shopping companion to them.

Final Words

Unlike in past years, this year people are using Christmas time to encourage each other in the pandemic. This is the prime time to increase your sale by using effective marketing techniques.

Let us know which marketing tip works for your business.

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